MTV : originally a music television station for young adults. Time Warner Cable was a huge influence on the making of MTV. When the cable company launched QUBE, located in Columbus, Ohio. QUBE was an interactive television channel that combined pay-per-view programs and television for young adults. The demographic for young adult television had expand and the crave for this program was needed in other parts of the county. Robert Pittman executed the evolution of MTV. Later bringing live television to these young adults.
MTV's aspired to be alternative and therefore making alternative into a lifestyle. The channel highlighted the arts and helped bridge culture bearers.
MTV's aspired to be alternative and therefore making alternative into a lifestyle. The channel highlighted the arts and helped bridge culture bearers.